Which AI Investing Apps Are SEC-Registered Investment Advisers? (2026)
Astor, Betterment, Wealthfront, Empower and Origin checked on the SEC's adviser database, with CRD numbers. What registration means and doesn't, how to read Form ADV and Form CRS, how to look a firm up, and what the SEC did about misleading AI claims.
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Of the AI investing apps we checked on the SEC's Investment Adviser Public Disclosure site on October 29, 2026, five are offered through SEC-registered investment advisers, each with an SEC registration status of Approved: Astor (CRD 338424), Betterment (CRD 149117), Wealthfront Advisers (CRD 148456), Empower Advisory Group (CRD 112058) and Origin Investment Advisory (CRD 305353). Registration means the firm files a public Form ADV, gives retail investors a Form CRS and must act in your best interest. It isn't an SEC endorsement, and it says nothing about whether the firm's AI is accurate. Ecomerate, an AI research analyst you text in iMessage, is research software, not a registered investment adviser, and doesn't give personalized advice.
Key Takeaways
- • Five registered firms: Astor, Betterment, Wealthfront, Empower and Origin each have an SEC-registered adviser behind them. The CRD numbers above open their records on adviserinfo.sec.gov.
- • Not an endorsement: The SEC says it does not approve or endorse any firm or individual. A claim that it has is a warning sign.
- • Two documents to read: Form ADV Part 2, the brochure, covers fees, conflicts and discipline in plain English. Form CRS is a short summary built for comparing firms.
- • AI claims get policed: In March 2024 the SEC charged two advisers, Delphia and Global Predictions, with false statements about their use of AI. They paid $400,000 in total penalties.
What does it mean to be an SEC-registered investment adviser?
Investor.gov describes an investment adviser as a person or firm paid to advise others about investing in securities such as stocks, bonds, mutual funds and ETFs, or to issue reports or analyses about securities as a regular business. Advisers typically give ongoing advice about buying, selling or holding investments, and often monitor your account.
The duty is the point. Investor.gov says investment advisers are required to act in your best interest and not put their interest ahead of yours, while noting that how advisers are paid creates some conflicts you should ask about.
Advisers generally must register with the SEC or with state securities regulators. Investor.gov says large advisers, with more than $100 million of regulatory assets under management, register with the SEC, while small and mid-sized advisers generally register with states. There are exceptions, including certain internet advisers that give advice only through an interactive website, which may register with the SEC.
What doesn't registration mean?
- • It isn't an endorsement. The SEC says it does not "approve" or "endorse" any particular securities, products, services, firms or individuals, and that any claim, stated or implied, that it has endorsed an investment is false.
- • It isn't a test of the AI. Registration covers who is accountable for the advice. Nothing in it checks whether a model's output is right.
- • It doesn't make every feature advice. A company can own a registered adviser while its AI chat is offered as information. Robinhood's portfolio management runs through Robinhood Asset Management, an SEC-registered adviser, but its disclosure says Cortex Assistant, offered through its broker-dealer, isn't an investment adviser and doesn't give recommendations.
- • It isn't the same as a broker. Investor.gov explains that a broker's services are generally more transactional, such as carrying out your orders, while an adviser focuses on your portfolio over time with ongoing advice and monitoring. Many firms are both.
Which AI investing apps are SEC-registered?
| App | Adviser on the SEC's database | CRD | SEC registration | Main office | What the firm says it offers |
|---|---|---|---|---|---|
| Astor | Astor (also listed as Gaus, Inc.) | 338424 | Approved, effective February 5, 2026 | San Francisco, CA | Personalized investment recommendations through an iMessage agent; you decide whether to act |
| Betterment | Betterment (Betterment LLC) | 149117 | Approved, effective May 21, 2009 | New York, NY | A diversified portfolio it builds and manages; $5/mo or 0.25% a year, Premium 0.65% with a $100,000 minimum |
| Wealthfront | Wealthfront Advisers LLC | 148456 | Approved, effective November 21, 2008 | Palo Alto, CA | Automated investing in which its software makes the trading decisions; 0.25% a year advisory fee |
| Empower | Empower Advisory Group, LLC | 112058 | Approved, effective November 22, 2000 | Greenwood Village, CO | Personal Strategy advisory services when you invest more than $250,000, for a fee based on assets; the dashboard is free |
| Origin | Origin Investment Advisory LLC | 305353 | Approved, effective January 25, 2021 | Sarasota, FL | An AI financial advisor inside a budgeting and planning app, plus advice from CFP professionals; $1 for the first year, then $99/yr |
| Ecomerate | Not registered | None | Not an investment adviser | Not applicable | Research software: answers about filings, earnings and your holdings, without personalized advice; free plan, paid from $11.99/mo |
What are Form ADV and Form CRS?
Form ADV is the form advisers use to register with the SEC and the states, and both parts are public on the SEC's adviser database. Part 1 covers the firm's business, ownership, clients, employees, affiliations and any disciplinary events. Part 2, the brochure, explains in plain English the firm's business practices, fees, conflicts of interest and disciplinary information, and must be delivered to advisory clients.
Form CRS, the relationship summary, is the short version. Registered brokers and advisers must give it to retail investors. It covers the services offered, the fees and costs you pay, the standard of conduct that applies, any legal or disciplinary history, and questions to ask. Every firm's summary uses similar headings in the same order, so you can compare two firms side by side.
The database also shows each firm's latest Form ADV filing date. When we checked, Astor's was October 16, 2026, Betterment's October 27, 2026 and Wealthfront's October 15, 2026.
How do you look up an AI investing app's registration?
- • Find the legal name. Look in the app's footer, disclosures or terms for the firm that provides advisory services. Brand and legal names often differ.
- • Search the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov) or Investor.gov's Check Out Your Investment Professional tool by name or CRD number.
- • Check the registration status. An SEC-registered firm shows SEC with a status such as Approved and an effective date.
- • Open the Part 2 brochure and the relationship summary, and read the fees, conflicts and disciplinary sections.
- • Look for disciplinary history. Investor.gov says the words "Disclosure Reported" next to a name mean the firm or person has disciplinary history.
- • If the firm is a broker, check FINRA's BrokerCheck too, and if it offers both brokerage and advice, find out which role applies to the feature you use.
- • Ask the firm the questions Investor.gov suggests: are you registered, how are you paid, and have you or your firm ever been disciplined?
What did the SEC do about misleading AI claims?
On March 18, 2024, the SEC announced settled charges against two investment advisers, Delphia (USA) Inc. and Global Predictions Inc., for false and misleading statements about their use of artificial intelligence. The SEC called the practice "AI washing".
According to the SEC, Delphia, based in Toronto, claimed from 2019 to 2023 in SEC filings, a press release and on its website that it used AI and machine learning on client data in its investment process, when it didn't have those capabilities. Global Predictions, based in San Francisco, falsely claimed in 2023 to be the "first regulated AI financial advisor" and misrepresented that its platform offered expert AI-driven forecasts. The SEC also found that both violated the Marketing Rule. Without admitting or denying the findings, Delphia agreed to a $225,000 penalty and Global Predictions to $175,000.
Both firms were investment advisers, so the lesson is that registration doesn't vouch for a firm's marketing. In a joint alert, the SEC, NASAA and FINRA say a lack of registration should prompt more investigation, and that investors should be wary of claims, even from registered firms and professionals, that AI can guarantee investment returns.
When is a registered adviser the better choice?
- • You want personalized recommendations about your own portfolio from a firm that owes you a duty to act in your best interest: Astor, or Origin's advisory service.
- • You want a portfolio built and managed for you: Betterment, Wealthfront, or Empower's Personal Strategy above $250,000.
- • You want a financial plan built around your circumstances: many registered advisers offer financial planning, while research software doesn't give personalized advice.
- • You pick your own stocks and want the research done: a research tool such as Ecomerate covers that without advice, and you make every decision.
Where does Ecomerate fit?
Ecomerate is research software. It isn't a broker or an investment adviser, it isn't registered with the SEC, and it doesn't give personalized advice or tell you to buy, sell or hold anything.
What it does: you text it in iMessage about the US-listed stocks and ETFs you follow, and it answers from filings, earnings calls and market data, naming the filing, section and date so you can check the passage. Tell it what you own and why, and it texts you when something in a filing touches your reasons. If you want someone to tell you what to do with your money, use a registered adviser and check it on the SEC's database first.
Before You Rely on This
This article is information and research education, not personalised investment advice or a recommendation to buy or sell any security. Figures can be stale or incomplete, so check material claims against the dated primary source. Ecomerate is not a broker.
Sources
- Investor.gov: Investment Advisers (accessed October 29, 2026)
- Investor.gov: Investment Adviser Registration (accessed October 29, 2026)
- Investor.gov: Form ADV (accessed October 29, 2026)
- Investor.gov: Form CRS relationship summary (accessed October 29, 2026)
- Investor.gov: Beware Investment Offers Implying SEC Endorsement, Investor Alert (accessed October 29, 2026)
- SEC, NASAA and FINRA: Artificial Intelligence and Investment Fraud, Investor Alert (accessed October 29, 2026)
- SEC: Press Release 2024-36, charges against two investment advisers over AI claims (March 18, 2024; accessed October 29, 2026)
- SEC Investment Adviser Public Disclosure: Astor, CRD 338424 (accessed October 29, 2026)
- SEC Investment Adviser Public Disclosure: Betterment, CRD 149117 (accessed October 29, 2026)
- SEC Investment Adviser Public Disclosure: Wealthfront Advisers LLC, CRD 148456 (accessed October 29, 2026)
- SEC Investment Adviser Public Disclosure: Empower Advisory Group, LLC, CRD 112058 (accessed October 29, 2026)
- SEC Investment Adviser Public Disclosure: Origin Investment Advisory LLC, CRD 305353 (accessed October 29, 2026)
- Astor: homepage, FAQ and pricing (accessed October 29, 2026)
- Betterment: Pricing (accessed October 29, 2026)
- Wealthfront: Fees (accessed October 29, 2026)
- Empower: Financial tools and advisory disclosure (accessed October 29, 2026)
- Origin: homepage (accessed October 29, 2026)
- Origin: blog post stating its price (August 20, 2026; accessed October 29, 2026)
- Robinhood: Cortex Assistant Disclosure (accessed October 29, 2026)
- Robinhood: Third-party connections, with entity disclosures (accessed October 29, 2026)
- Ecomerate pricing
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Frequently Asked Questions
Which AI investing apps are SEC-registered investment advisers?
On the SEC's adviser database, Astor (CRD 338424), Betterment (CRD 149117), Wealthfront Advisers (CRD 148456), Empower Advisory Group (CRD 112058) and Origin Investment Advisory (CRD 305353) are registered with the SEC. Ecomerate is research software, not a registered adviser, and doesn't give personalized advice.
Does SEC registration mean the SEC approved the app?
No. The SEC says it does not approve or endorse any firm, product or individual. Registration means the firm files public disclosures, owes clients a duty to act in their best interest and is subject to SEC oversight.
How do I check whether an AI investing app is registered?
Find the legal name of the firm behind the app, then search it or its CRD number on adviserinfo.sec.gov or Investor.gov's Check Out Your Investment Professional tool. Look for an SEC status of Approved, then read the Form ADV brochure and Form CRS.
What is AI washing?
It's the SEC's term for misleading claims about using artificial intelligence. In March 2024 it charged Delphia and Global Predictions with making false statements about their AI, and the two firms paid $400,000 in total penalties.
Is Ecomerate a registered investment adviser?
No. Ecomerate is research software. It explains filings, earnings and news on the stocks you follow and names its sources, but it doesn't give personalized advice or tell you what to buy or sell.